All the information you need to make smarter decisions.
Managing your ROI just got easier! With our integrated marketing tool everything you need to execute, manage and report on your marketing campaigns is all in one place. Because your marketing activity feeds directly back into the CRM you have immediate insight into your customers’ behaviour. This can be viewed by your sales team with new sales leads allocated to a particular campaign. As a result, you’ll be able to record your cost per lead, cost per opportunity, cost per sales and, hence, your return on investment.
Measure performance by each campaign and across all campaigns.
Integration And Insight
Integrated Sales and Marketing CRM for data-backed decision making.
Your CRM campaign stats automatically track all the activity associated with each marketing campaign. This includes your open rate and click throughs, the number and value of leads, opportunities and sales for each campaign. As a result, you’ll build up accurate measures of your cost per lead, cost per sales and your return on investment.
Your marketing dashboard gives you a summary of your latest campaigns and how they are performing. You can use the standard widgets to view your new leads, mailing stats and open rate, or create your own custom charts to give a snapshot of your most critical metrics.
Run custom reports for a summary of your leads by source and sales by campaign. Then see detailed reports such as this months’ new leads from your website, and reports that run across your marketing and sales data, such as the last sales activity on each new lead generated. You can quickly create ad-hoc reports that can be saved and exported as a data file for further analysis or as a PDF.
Sales CRM Integration
The data from your marketing campaigns is held within your CRM giving immediate insight into your customers’ behaviour. This can be viewed by your sales team with new sales leads allocated to a particular campaign. As a result, you’ll be able to record your cost per lead, cost per opportunity, cost per sales and, hence, your return on investment.
Being able to see who has opened and clicked through on emails means we can easily see who to follow up.
Jacquie Burnside, Destination North Coast NSW